I have noticed a new bed-making trend in vacation rental bedrooms recently, particularly among the chic set. It’s not a new trend in interior design overall (in fact, it’s been trending for a while), but only recently I’ve noticed it happening in vacation rentals.
I love it and here’s why.
It saves time. And saving time saves you money.
Definitely a win-win for vacation rentals.
Got you curious?
Let me introduce to you…..
The Rumpled Bed
Well, actually, it’s not just a rumpled bed; that sounds dumpy. Let me rephrase….
It’s the elegantly rumpled bed. In other words, if the bed could talk, it would say….
“Come hither between these sheets and your world will be changed.”
I’m sure you can guess the subliminal message to elegant, messy bedding, right?
Sex. Vacation sex (the best kind).
The elegantly messy bed tells anyone looking they’re getting great vacation sex if they book the house. The bed is the lure.
Marketing really can’t get any better than that.
Take a look at these beauties and you’ll know instantly what I’m talking about….
Here’s the secret of the appeal of the messy bed: it doesn’t merely market sex, it’s even bigger than that. Those messy duvets, sheets and lopsided pillows symbolize vacation relaxation. Remember that guests want to kick back on their down time. They yearn to lose the business suit, take off their shoes, walk around barefoot, eat crackers and cheese without worrying about calories. The beautiful, messy bed is a reminder that they can let their guard down. In other words, the absence of perfectly tucked in hospital corners on the periphery of a wrinkle-less, proper bedspread with perfectly balanced pillows holds deep appeal. The wrinkled linen shams bring out a longing that people didn’t even know was there.
It says, “no worries, enjoy yourself. Do nothing.”
How can you beat that?
Aside from all the great marketing in the messy bed, there’s another excellent reason to embrace the look.
Pulling it together doesn’t take a lot of ingredients. I mean, after all, you don’t have to buy much bedding.
You don’t have to fuss around with seven different types of pillows (that guests throw on the floor anyway).
You needn’t iron sheets…
No more folding down the bedspread just so….
You keep it simple.
Now here’s the thing (and it’s crucial): if you’re going to run with the elegantly, messy bed, you have to adhere to two golden rules of nailing the look:
1. Stick with solids; avoid patterns.
Patterns tend to make people’s heads spin and there’s also the fact that although you like the pattern, your guest might gag.
Solids are soothing and simple. If you want to add in a pattern, throw in a pillow or a folded blanket or throw at the bottom of the bed and you’ll get your fix.
2. You absolutely must use natural fabrics. As in cotton, linen or wool.
In order to explain why this is a rule, I like to first make a simple analogy.
You know how certain men, sporting linen clothing on a hot summer day, manage to look elegant, despite dripping humidity? Remember Leonardo DiCaprio in The Great Gatsby, slinking around in a white linen shirt unbuttoned down to there, pink linen pants, driving moccasins, no socks, lost tie, looking like he just threw a party in the Hamptons that lasted 48 hours? And remember that somehow – somehow! – despite the hangover, sweat, and booze oozing out of his pores, he looked devastating? Arresting even?
Now ask yourself, honestly, if the scene would have been the same if he had been wearing a polyester blend.
The exact same can be said of bedding. Many a bed has been destroyed by synthetic fabrics (like the kinds you see in mass in big box stores). Don’t do it.
Don’t be Leo in polyester. You’ll ruin a good thing.
Be Leo in linen.
Polyester and other man-made materials don’t cut the cake. Stick with cotton, linen, and wool. You can’t go wrong.
Now that that’s out of the way, here are some not-too-expensive options to get you started….
The Ofelia Vass Duvet and accompanying pillow shams from Ikea –
You can’t go wrong with an Ofelia Vass from Ikea. The material feels crisp when you run your hands over it, the pleats give it a naturally elegant wrinkled look and it goes with any type of decor. Add in some white sheets and pillowcases, one decorative pillow, and you’re good to go.
Here’s the Ofelia Vass in an Idaho cabin I designed last year. I paired it with white sheets and pillowcases from The Distinguished Guest and threw in a linen, Restoration Hardware striped pillow for good measure:
French linen bedding sets from Smart Bedding
I first got excited about Smart Bedding last year in their pre-launch phase when I learned they invented a top sheet that snaps to its accompanying duvet (how cool is that!?). Their bedding sets – which include a duvet in 6 color options, a white top and bottom sheet and two pillowcases – go for $349. I recommend buying two shams to match the duvet for an additional $39 and you’re guaranteed a magnificent “messy” bed.
I adore West Elm for dependably chic designs in almost everything they do, including bedding. Although patterned bedding dominates, they always offer some beautiful flax or linen solid duvets and shams that look stunning.
Word of warning: if you see something you like (especially if on sale) snag it immediately. Nothing lasts long on West Elm and is rarely featured again. Seize the day!
Any other messy beds, share below….
Please share your elegantly messy bed with the community if you have one in the comments section. Also, if you have a bed that you are wringing your hair over, share too and I’ll give you some ideas.